Did you know?
Smartphone users account for over 50% of web traffic across the globe. In fact, in the second quarter of 2022, mobile users occupied 58.99% of global website traffic!

A critical reason behind the rise of the share of mobile users in the global website traffic is financial restraints and low infrastructure. Therefore, millions of tech enthusiasts have straightaway jumped to using tablet devices and smartphones to skim through the internet.

Acknowledging the rise in web accessibility via smartphones, Google introduced a brand-new search engine algorithm. This new algorithm considers mobile friendliness as an important search engine ranking factor. It was designed to provide a friendly incentive to the mobile-optimized pages on search engine results pages.

It’s a no-brainer that having a responsive website design is a critical part of any business website design. If you haven’t already invested in a mobile-friendly web design, here are a few critical reasons that will prompt you to do so. But, first, let’s take a look at the nit and grit of what is a responsive website design.
What Do You Understand by Responsive Website Design?
As the name suggests, responsive website design is one that adjusts as per multiple screen dimensions, all thanks to a flexible and fluid layout. Therefore, a responsive website resizes itself according to the user’s device, be it a laptop, desktop monitor, tablet, or smartphone.

The purpose of creating a responsive website is to enhance the user experience of your website. It will prevent your customers from manually resizing the website to view the content on it.

From improving your search engine results page ranking to delivering a superior user experience, there are innumerable ways in which a responsive website can help advance your business. Here are some critical reasons you must consider creating a responsive website for your business.
Why Should You Build a Responsive Web Design?
1. Improved SEO Ranking
Ever since Google introduced mobile-friendliness as one of its website ranking features, developers have taken it as their task to create a web page design that works equally well across all devices.

Due to this metric introduced by Google, websites that don’t have a responsive design or have a glitchy interface that works well on laptops but not smartphones will automatically be placed at the bottom of SERPs.
2. Enhanced User Experience
If you want your customers to have an unbeatable user experience every time they visit your website, you must create a responsive web design.

The best web design is the one that works exceptionally regardless of the user’s device. When your target audience concludes that your website responds to different devices equally well, they’ll probably spend much more time on it.

However, if your visitors have to zoom in and constantly pinch the website to view its content, they will not stay on it for long.
3. Increased Website Traction
A major chunk of the global website traffic is derived from mobile devices. Therefore, to drive the traffic of global smartphone users to your website, you need to have a website that is easily navigable across all website devices.
4. Quick Website Loading Times
You’ll notice that your customers tend to abandon your website if it takes more than a few seconds to finish loading the content. However, a responsive website loads much faster on every device that is used to access it. A responsive website design rests on the pillars of fluid grids and responsive images, making it possible for the web page to load faster.

A professional website design company can create responsive designs for your websites and positively impact your customer retention rate.
5. Multiply Your Conversion Rates
Did you know? Mobile device conversion rates are more than 64% higher than desktop conversion rates.

Therefore, to build an excellent website conversion rate, you need to hire a professional web development company to create a responsive web design for you. The longer the time your visitors spend on your website, the more they trust you, and the better your conversion rate becomes.
6. Better Website Analytics
To deliver the ultimate website user experience to your customers, you need to understand how your website visitors interact with the website.

If you have two versions of the same website (one for smartphones and one for desktops), the website developers will require multiple conversion paths, redirects, and funnels to analyze important website metrics. On the other hand, with a responsive website design, you wouldn’t need to analyze key website data from multiple reports to gauge your website performance.
7. Quicker Web Development
Earlier, web developers used to create a separate website for businesses whenever they detected a small screen size user. This would result in a lot of waste of time, money, and resources. Therefore, businesses have now started investing in responsive website development.

You’d be surprised to learn that developing a responsive website design takes even lesser time than developing a standard desktop one.
8. Easy Maintenance
If you own both smartphone and desktop websites under your umbrella, you’d have to spend a lot of money on their testing and support. Furthermore, if your website development team has to maintain two different websites, it will also consume a lot of their time and resources.

Therefore, having a responsive website design allows you to focus on other business tasks, such as marketing your products, and spend less time and money on your website maintenance.
9. Low Bounce Rate
If your website is not easily navigable and has a glitchy interface that doesn’t resize the content per screen sizes, you’d lose some precious potential customers.

Bounce rate is the percentage of potential customers that leave your website after looking at a single web page design. Since a responsive website design enhances the user experience, there’ll be no reasons for potential customers to navigate away from your website. Furthermore, the longer the time your customers spend on your website, the more they’ll be tempted to purchase your goods and services.
10. Zero Duplicacy
If you have two website versions (one for desktop and one for your smartphone), you will inevitably create duplicate content. This can lead to a lower search engine results page ranking for both these websites because the SEO crawlers won’t be able to identify which content is relevant and which is not.

Therefore, for both your website designs to have a brilliant SEO ranking, you would have to devise a separate SEO strategy and campaign. This can require both time and high financial input.

To avoid this headache, you must hire a professional web design agency to build a responsive website.
11. Better Social Media Marketing
You can skyrocket the social media shares of your website by creating a responsive website design. This is because a responsive website contains an effective CTA (Call to Action) in the form of social media share buttons. This prompts the user to share your products and services amongst their family and friends.

Due to this increased social media exposure, you will be able to measure increased website traffic and thereby improved website conversion rate. Furthermore, this will lead to increased engagement and search demand for your website, which will surely improve your SEO rankings.
Should You Make the Switch to a Responsive Website Design?
You can dangerously limit your website viewing audience if you don’t use a responsive website design. After looking at the above sections, it is quite clear that every eCommerce brand needs a responsive website to lure their target audience to the goods and services they’re selling.

Since customers are increasingly engaging with websites with the help of their smartphones, only the ones with a mobile-friendly design will be able to win the SEO rate.

Ultimately, a responsive website will provide you with more potential leads, convert those leads into paying customers, and make more money for your business!
What Elements Should You Include in an Eye-Catching Design?
● Search Bar
A search bar enables customers to quickly navigate your website and find exactly what they’re looking for. Customers don’t like skimming through multiple pages on a website to find the products they want to buy. If you have an advanced search bar, it will automatically turn your website into a search engine for your products.
● Seamless Payment Method
An eye-catching website design also includes a smooth payment process as one of its components. Therefore, when you hire a website development agency, ensure that you pick up a reliable payment source for your customers. To pick up suitable and multiple payment platforms for your customers, considering their geographical location is a must.
● High-Quality Images
The first interaction that your customers have with your website is through high-quality images. Good quality images ensure that your customers can easily visualize what they’re looking for. Therefore, you must provide your customers with multiple product-based photos that showcase the important features of your website. Also, when inserting the images on your website, ensure that their quality remains the same even on zooming on.
● Live Chats
Customers love a website design that features live chats, which make it easier for clients to interact with you. Live chat features save you much time answering queries compared to emails or directly connecting with a customer support team.

Direct interaction of your brand with the website can help skyrocket the sales of your brand and also establish yourself as a trustworthy supplier in the market.

Having a direct feedback mechanism helps assure customers that your website is reliable and trustworthy. It further motivates them to keep returning to your website and purchase multiple products and services!
● Easy Product Navigation
Customers love a website design that is simple, quick, and intuitive, with easily understandable information. This is why you need to focus on product navigation.

Imagine a scenario wherein a first-time customer visits your website and is unable to find the product that they’re looking for. Chances are that this potential customer will never return to your website again.

To ensure this doesn’t happen to your company, you must create the best website design with clear labeling and navigation. Most companies often end up neglecting this area because they don’t consider how much time it will take for an average customer to find a product.
● Easy Product Checkout
A poorly designed product checkout page can create not only a poor customer experience but also a bad reputation for your website in the e-commerce world.

In fact, a statistic tells us that customers often find checkout processes time-consuming and confusing. Such cumbersome checkout processes can lead to the loss of nearly 67% of your valued customers.

If you don’t want to fall into this trap, you must create a website design with a short, simple, and sweet checkout process. Avoid presenting any additional costs to the customers at the very last minute and provide clear shipping information. Lastly, ensure that the loading time of your website is within a few seconds.
Final Thoughts
Today, millions of people across the globe use their smartphones and other mobile devices to search for things across the internet. Therefore, to enjoy great website sales, enhanced rankings, and excellent social media presence, you must invest with a web development agency to create a responsive website for you.

If you have an existing website design that you’d love to improvise, the professionals can do this for you too! Not only will this help you manage your brand’s website with more efficiency but it will also deliver monetary benefits for your brand in the near future.